Privacy policy

Last updated: May 2, 2025

This Privacy Policy outlines how JPB Powersports & Small Engine Repair LLC, operating as Benford Powersports (the "Site," "we," "us," or "our"), collects, uses, and shares your personal information when you access or use our website, services, or make a purchase at benfordpowersports.com (the "Site") or communicate with us regarding our services (collectively referred to as the "Services"). In this Privacy Policy, "you" and "your" refer to any individual interacting with our Services, whether as a customer, website visitor, or another individual whose information we collect.

By using or accessing any of the Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with the terms outlined, please refrain from using the Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically, including to reflect changes in our practices, or for operational, legal, or regulatory reasons. When we update the policy, we will revise the "Last Updated" date at the top of this page and make any necessary changes in accordance with applicable laws.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected, over the past 12 months, personal information from various sources. The type of information we collect and use varies depending on how you interact with us.

We may use the information we collect to communicate with you, provide and improve the Services, comply with legal obligations, enforce applicable terms of service, and protect the Services, our rights, and the rights of our users.

What Personal Information We Collect

The personal information we collect depends on how you engage with our Site and use our Services. "Personal information" refers to information that can identify, relate to, or be associated with you. Below are the categories of personal information we collect.

Information We Collect Directly from You

When you interact with our Services, you may directly provide us with the following personal information:

  • Contact details (name, address, phone number, email)
  • Order information (billing/shipping address, payment confirmation, email, phone number)
  • Account information (username, password, security questions)
  • Customer support information (details shared when communicating with us)

Providing this information is necessary for using certain features of the Services. You may choose not to provide this information, but doing so may limit your ability to access certain features.

Information We Collect About Your Usage

We may automatically collect certain details about how you interact with the Services ("Usage Data"), including device information, browser details, network information, IP address, and interactions with the Services. This information is collected through technologies like cookies, pixels, and similar tools.

Information We Obtain from Third Parties

We may obtain information about you from third parties, such as:

  • Service providers and vendors (e.g., Shopify)
  • Payment processors (e.g., for payment information)
  • Third-party tracking technologies (e.g., pixels, web beacons)

Any information we collect from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

We may use your personal information for the following purposes:

  • Providing Products and Services: To process payments, fulfill orders, manage your account, arrange shipping, and handle returns/exchanges.
  • Marketing and Advertising: To send promotional communications (via email, text, or mail) and tailor advertising both on our Site and across other platforms.
  • Security and Fraud Prevention: To detect and address fraud or malicious activity.
  • Communication and Service Improvement: To provide customer support and improve our Services.

Cookies

We use cookies and similar technologies to enhance your experience on the Site. These technologies help us remember preferences, analyze traffic, and improve the Services. You may opt to block cookies via your browser settings, but doing so may affect your experience on the Site.

For detailed information about the cookies used by Shopify, visit: Shopify's Cookie Policy.

How We Disclose Your Personal Information

We may disclose your personal information under the following circumstances:

  • To vendors and service providers assisting with Site operations (e.g., IT management, payment processing).
  • To business partners for marketing and service offerings, in accordance with their own privacy policies.
  • In response to your direct requests (e.g., shipping products or via social media integrations).
  • As part of business transactions (e.g., mergers or acquisitions) or legal obligations (e.g., subpoenas or to protect our rights).

We may also share personal information with affiliates or within our corporate group as necessary for business operations.

Third Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these sites, and we encourage you to review their policies before submitting personal information.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with personal information, please contact us to request deletion.

Security and Retention of Your Information

While we employ reasonable security measures, we cannot guarantee complete security. Any information you send may not be secure during transit. We recommend avoiding sharing sensitive information through unsecured channels.

We retain personal information based on factors such as the need to maintain your account, fulfill services, comply with legal obligations, or resolve disputes.

Your Rights

Depending on your location, you may have certain rights regarding your personal information. These may include the right to:

  • Access: Request a copy of the personal information we hold.
  • Delete: Request deletion of your personal information.
  • Correct: Request corrections to any inaccurate information.
  • Portability: Request transfer of your personal information.
  • Restrict Processing: Ask us to limit how we process your personal information.
  • Withdraw Consent: If we process information based on your consent, you can withdraw that consent.
  • Appeal: Appeal our decision if we decline to process your request.

You may also opt out of promotional communications by using the unsubscribe option in our emails.

Complaints

If you have concerns about our handling of your personal information, please contact us. If you're unsatisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

International Users

We may transfer and process your personal information outside of your country. When transferring data from the European Union, we comply with relevant laws, including using standard contractual clauses to protect your information.